If you're like me, you probably meet with other leaders and scour the web to see what other people are doing outside of your own church to find new ideas. In this post, I simply wanted to share with you three promo videos we used this Fall leading up to our Small Group launch.
In past promotions we've done video commercials of Small Group leaders describing their groups and we've also done Small Group testimonies. Those approaches we're both effective and I highly recommend them.
This year I was brainstorming some different ideas when I came across a series of old videos that were used for a European bus campaign. The consistent marketing message that was highlighted in each of them was, "It's smarter to travel in groups." Bingo!
We added a bumper clip to the end of them and used a different video for three consecutive Sundays before our launch. They definitely grabbed peoples' attention and increased the church's excitement with each week. Check them out below and let me know what you think...
lol luv these videos & luv the positive & clear message they send of the power of community!
My name is Jason Reiswig and I am the Spiritual Formation Director at Indian Creek Community Church in Olathe, Kansas. I recently came across this post.
The reason for my post is that I was wanting to see if we could have your permission to utilize this video for our Summer Community Groups promotion? I didn’t know if you guys had to get permission from the bus company that you initially took the video from to put your branding (if you did, could you provide me with that information)?
Thank you so much for your time. If you could email me back or call me that would be awesome! I know how crazy this season can be and I am very grateful for your attention towards this!
Spiritual Formation Director
Just sent you a PM with all the info! Thanks!
(Just in case, you must be logged in to access your Private Messages)
I actually downloaded them from YouTube. Just search for "Take the bus."
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